Generated value ≠ realized value
The one-click QBR for pharma brand teams.
Build the quarter's business review from your own funnel and financial data in one click. QIBR shows where value leaks between the prescription and month twelve, names the stage worth fixing first, and opens an answer-first deck with every figure cited.
QIBR is said KWIB-er, to rhyme with fibber.
$225.2M
Generated value
$125.2M
Realized value
$100.0M
Value at risk
55.6%
Realization Yield
One quarter of new patients for an illustrative immunology brand from the QIBR demo. The brands and figures on this page are fictional.
Built in one click
Every review arrives as a finished deck.
Why the QBR
The QBR is where a brand's next quarter gets decided. Building it takes the quarter.
For a pharma brand team, the quarterly business review is the one meeting that turns funnel data into funding, targets and owners. It is also the most manual thing the team does all quarter.
Why it matters
- It is the one meeting where brand, finance, market access, patient services and leadership look at the same numbers.
- It decides where next quarter's money goes: which interventions get funded, which targets move and who owns them.
- When it turns into a status update, decisions slip a quarter and the value keeps leaking.
Why it is so hard to build
- The data lives in five places, from claims and specialty pharmacy feeds to hub and finance files, and each lands on a different date.
- Analysts reconcile, re-key and format it by hand, then rebuild the deck when a figure changes.
- Each team brings its own numbers, so the meeting debates which figure is right instead of what to do.
- Little carries forward: last quarter's decisions are hard to find and harder to measure.
Today
With QIBR
Figures arrive from IQVIA, specialty pharmacy, hubs and finance in different formats and on different dates.
→ Saved sources load and check every file, map your products and roll weeks into quarters.
Numbers are re-keyed into spreadsheets and charts are pasted into slides.
→ One click builds the review and its deck from the data, ready to present or export.
Each team's figures differ, and trust goes into the debate.
→ One value model behind every page and slide, with every figure cited to its source.
The deck reports activity, and the meeting ends without a decision.
→ The answer comes first: the stage to fix, what it is worth and the decision being asked for.
Decisions drift, and next quarter starts from a blank page.
→ Decisions are recorded in the room and measured from the funnel at the next review.
Watch a QBR
A brand team's QBR, built in one click.
The strategist walks in with the answer, the brand lead shows where value leaks, medical explains what to fix first, and the portfolio head decides in the room. The decision is recorded before the meeting ends.
Illustrated team. The names, the deck and its figures come from QIBR's fictional demo brand.
Where value goes
Four stages stand between a prescription and a patient on therapy.
Each stage loses patients, and each lost patient takes the rest of their year of therapy with them. QIBR follows one quarter's new patients through all four stages, values each loss and judges every stage against its benchmark.
One system
From the funnel to the decision, in one place.
The analysis, the business review, the decisions and the follow-up all come from the same figures, so the deck in the meeting matches the numbers on the screen.
See the leak
Know which stage to fix first, and what it is worth.
The value journey shows a quarter's new patients flowing through the funnel, with every loss in dollars and the benchmark path behind it.
- Every stage against its benchmark. Within, near or above benchmark, judged on each brand's own benchmark set.
- Value lost and value recoverable. What each stage loses, and what fixing it is worth through the stages after it.
- Click any stage for what drives it. Its open issues, the team's latest note and the interventions already working on it.
Build the review
One click builds the quarter's business review.
QIBR fills the scorecard, funnel performance and financials from your data, then opens an answer-first deck with the conclusion on the first page.
- The answer first. The stage worth fixing first, the value at stake and the ask, on one slide.
- Every figure cited. Each slide names its sources, the period, the data date and the benchmark set.
- Present it, or export it. Present from the browser, or export an editable PowerPoint in the client's own brand identity.
Decide in the room
Every decision arrives with its price.
Each open decision shows the value at stake, what it costs and what each month of delay gives up. Outcomes are recorded in the meeting, with who decided and what was at stake.
- Value at stake against cost. Interventions valued a year at the quarter's run-rate, with their return.
- The cost of waiting. Each month of delay, in dollars, with overdue decisions flagged.
- A decision log that keeps. Decided, deferred or withdrawn, recorded against the review it was taken in.
Prove it worked
The next review opens with what the last one decided.
QIBR measures each intervention from the funnel itself: the stage before it started against the periods after its first impact, adjusted for the stage's own trend.
- Measured, beside reported. The funnel's figure appears next to the team's when the two disagree.
- A plain verdict. Delivering, partly, not shown in the funnel, or too early to tell.
- Plan against actual by stage. Target leakage each quarter, and the expected funnel for the next one.
Portfolio
From one brand to the whole portfolio.
Portfolio figures are built up from the brands, never entered on their own, so they always add up. Leadership sees where value is lost across brands and when the planned work pays back.
Where value is lost, brand by stage
Every cell in dollars, judged against that brand's own benchmark, with the stage worth fixing first marked.
What lands, and when
Each intervention's value by calendar year, after its time to first impact, against what it costs.
Trust
Numbers a brand team can defend.
One value model
Generated value, realized value and value at risk come from one calculation, used by every page, deck and export.
Every figure cited
Each slide names its data sources, the period, the date the data arrived and the benchmarks used.
AI that sticks to your figures
Drafts and decks may quote only figures from your data. Anything else is flagged before it reaches a slide.
Built for enterprise IT
Single sign-on, provisioning from Entra ID or Okta, two-step verification and an audit log of every change. Aggregates only: no patient or prescriber records.
How it works
From your vendor files to a decision in three steps.
STEP 1
Load your data
Saved sources map your products and geographies, roll weeks into quarters and check each file before anything is saved.
IQVIA · Specialty pharmacy · Hub · Distributor 867 · Finance
STEP 2
See what each stage is worth
Every stage is valued against its benchmark, with what fixing it is worth and the interventions already working on it.
STEP 3
Review and decide
Build the quarter's review in one click, take the decisions in the meeting, and see what they delivered at the next one.
Run with CXE, your strategy partner.
CXE's strategists run QIBR for your brands: they load the data, prepare each review and lead the conversation. Your brand team opens the answer, presents the deck and records its decisions.
Thanks. We'll be in touch within one business day to set up your demo.
See it on your brand
Find out what your brand generates, and what it keeps.
Bring one brand's funnel for one quarter. We'll show you its value journey, the stage worth fixing first and the review it would produce.